Through archival footage and interviews with friends and family of Heather, Mike and Josh, the hour-long special presents itself as a serious documentary about the “real” story behind the (then) upcoming Blair Witch Project. ![]() It’s been over two decades since these TV specials first aired, but I think they’re still worth talking about after helping to solidify the Blair Witch franchise in popular culture.ĭirected by the same duo behind its parent production, Curse of the Blair Witch originally hit television screens in the summer of 1999. A year later, Book of Shadows: Blair Witch 2had its own lesser-known tie-ins with Ben Rock‘s The Burkittsville 7 and Shadow of the Blair Witch. And when it comes to Found Footage, no movie handled this blending of reality and fiction better than The Blair Witch Project, which was accompanied by an ingenious viral marketing campaign featuring websites, dossiers and even missing person posters.Īmong this supplemental material was an infamous mockumentary known as Curse of the Blair Witch, which premiered on the Sci-Fi Channel and was instrumental in convincing audiences that the film’s footage was meant to be taken seriously. In the horror genre, we have something similar with the way Found Footage movies invite audiences to play along with the scares to enhance their viewing experience. ![]() ![]() In professional wrestling, the concept of “Kayfabe” refers to an unspoken agreement between fans and performers to never acknowledge the fictional aspects of the sport.
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